Briefing on the Unsolicited Electronic Messages Ordinance for Senders of Electronic Messages for Advertising or Promotional Purposes
The Unsolicited Electronic Messages Ordinance (the UEMO) has come into full effect. All senders of commercial electronic messages (including emails, short messages, faxes, pre-recorded telephone messages) are required to provide clear and accurate sender information in the message, including name, contact telephone number and address. If the message is an email, the sender is also required to provide the contact email address.
Furthermore, if the message is a fax or a pre-recorded telephone message, the sender must not conceal or withhold the calling line identification information. Senders are required to provide an "unsubscribe facility" for their recipients to submit "unsubscribe requests", and honour such requests within 10 working days after the requests have been sent. Unless consent has been given by the registered user of the relevant telephone or fax number, commercial electronic messages should not be sent to numbers registered in the Do-not-call Registers. It is also not permitted to send email messages with misleading subject headings.
The Office of the Telecommunications Authority (OFTA) will again conduct a briefing on the requirements under the Unsolicited Electronic Messages Ordinance for those who send out electronic messages for advertising or promotional purposes in the operation of their businesses.
Details of the briefing sessions are as follows:
| Session 1 (Conducted in Cantonese with simultaneous interpretation in English) |
| Date： | 26 May 2008 (Monday) |
| Time： | 3:00pm – 5:00pm |
| Venue： | 4/F., Exhibition Hall, HKPC Building, 78 Tat Chee Avenue,
Kowloon Tong, Kowloon |
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| Session 2 (Conducted in Cantonese without simultaneous interpretation in English) |
| Date： | 30 May 2008 (Friday) |
| Time： | 3:00pm – 5:00pm |
| Venue： | 5/F., Theatre, Sheung Wan Civic Centre, Sheung Wan Municipal
Services Building, 345 Queen's Road Central, Hong Kong |
* The programmes and contents for both sessions are identical.
Programme
| Date & Time | Topic |
| 26 May 2008 | 30 May 2008 | |
| 2:30pm – 3:00pm | Registration |
| 3:00pm – 3:15pm | Background of the UEMO |
| 3:15pm – 3:45pm | Introduction to the UEMO, UEM Regulation and the relevant Code of Practice |
| 3:45pm – 4:15pm | The UEMO and Electronic Marketing |
| 4:15pm – 5:00pm | Questions and Answers Session |
Registration
Please download a registration form here  .
For enquiries, please contact Ms. Karen Chan at (Tel) 2961 6749 or (Email) khlchan@ofta.gov.hk or Ms. Jessie Lam at (Tel) 2961 6332 or (Email) jcwlam@ofta.gov.hk.
More Information
For more information about the UEMO, please click here.
Office of the Telecommunications Authority
7 May 2008
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